My Way News -"MADISON, Wis. (AP) - A Wisconsin tourism lobbying group is changing its name after realizing its initials formed a crude acronym. The Wisconsin Tourism Federation group did a quiet rebranding in July, changing its name to the Tourism Federation of Wisconsin and updating its logo from WTF to TFW after it was featured on Web sites and blogs poking fun at it. It had no way of knowing 30 years ago that the letters would go on to take on a crude association.
Lead lobbyist for the group, Chet Gerlach, said Wednesday that the federation made the change after the meaning of the common text message lingo was brought to their attention.
FWIW (For what it's worth), officials say Wisconsin's tourism industry is a $13 billion business and grew 2.7 percent last year."
Today's world headlines
Thursday, October 1, 2009
WTF? Tourism group changes name for now obvious reasons
These poor folks in business for thirty years now had no way of seeing this pain in the a** coming down the pike.....
WTF? Tourism group changes name for now obvious reasons
The urge to save humanity is always a false front for the urge to rule it. H. L. Mencken
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